“ Women as Sexual Objects Provocative images of women’s partly clothed or naked bodies are especially prevalent in advertising. Shari Graydon, former president of Canada’s MediaWatch, argues that women’s bodies are sexualized in ads in order to grab the viewer’s attention. Women become sexual objects when their bodies and their sexuality are linked to products that are bought and sold. Media activist Jean Kilbourne agrees. She notes that women’s bodies are often dismembered into legs, breasts or thighs, reinforcing the message that women are objects rather than whole human beings.
